Journey To The Secret Realm Highlights Of The Opening Ceremony Of Kebao Boloni Chongqing Flagship Store
Jul 17, 2025
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October 15, 2023
Beijing time 19:00
# Grand Opening at the Fourth Floor of Red Star Macalline, Jiangbei, Chongqing: Kebao Boloni's Stunning Debut in the Southwest The entire Red Star Macalline mall in Jiangbei, Chongqing, is abuzz with activity. Pedestrians scurry to and fro, as if a momentous event is on the verge of unfolding. At the first floor of Red Star Macalline, a simple upward glance reveals the star of tonight's show - Kebao Boloni's Southwest Global Home Furnishing No. 1 store. This isn't just any store; it's a 1000 - square - meter Kebao Boloni flagship experience store, a paragon of excellence in the realm of全屋定制 (custom - made home furnishings). On this momentous day of its grand opening, as you step into the store, you'll notice that the already stylish and pristine entrance is now adorned with a profusion of flowers and gifts, exuding an air of grandeur. These tokens are heartfelt blessings from Kebao Boloni's dealers, friends, and partners across the nation, all coming together to commemorate the launch of this new store. For those in search of high - end全屋定制 solutions, this store is set to redefine the standards of home design and customization. Whether it's custom - made cabinets, luxurious wardrobes, or bespoke living room furniture, Kebao Boloni's Southwest Global Home Furnishing No. 1 store promises to offer a one - stop solution for all your home furnishing needs.
Looking to the side of the store,Kebao Boloni's fashionable sweetheart "Vivian Sofa" lies quietly in the window, attracting people who visit here to check in, take photos, and interact with it enthusiastically. The cyborg leopard and insect pattern pillows bring a mysterious and wonderful atmosphere, indicating that the entrance to the jungle is about to be reached. You can either tighten your heartstrings or relax and accept it, and you are about to witness the unknown.
Entering the store, you will see a scene of a dense forest across generations, with a white rhino sculpture suspended in the air. The rhino is a symbol of nobility, and standing on the head, it represents Boloni's customer-first brand attitude.
Square hall cabinet + round sofa, the customized cabinet body uses dark tones, reflecting solemnity and calmness; the sofa uses brighter and easy-going beige and light tones, reflecting gentleness and tolerance, and has the Chinese philosophy of being square and round in dealing with people and being lenient and strict with others. The cabinet body stands tall and the sofa focuses on people. Whether you are with guests or family, you can feel a different kind of care and being valued in this relaxed space.
Entering from the right, you can see the modern and fashionable Como kitchen cabinet experience room. As Boloni's star product, it always brings people an unforgettable visual impact.
On the island counter, the chefs arranged plates of exquisite cold dishes and desserts, bottles of delicious drinks, and portions of fresh fruits and vegetables for the guests to enjoy. With the continuous arrival of distinguished guests, waiting models, and Boloni partners, this place has become the main venue of the jungle party. Although it is bustling, there is no sense of crampedness.
Going forward, there is Boloni's classical and refined French kitchen, the shadowy cloakroom built with the 80/20 rule, the classic custom product Barcelona, and the bookcase with an open grid design...
For more high-end designs, you may want to go to the site to see the excitement
Address: Boloni, 4th floor, Red Star Macalline, Jiangbei District, Chongqing
Start time
As the opening ceremony approaches, guests enter the "main venue rooftop" of the event and sit on the sofa in the sunken swimming pool. Before entering the party, people will pass by the Boloni Cyborg pattern digital mural concept area. The rising smoke makes people feel as if they have pushed aside the bushes deep in the forest and seen the projection from the future.
Passing this mysterious place, there is a white cyborg space, and a gathering base for paddleboard enthusiasts representing passion and freedom. These are check-in areas specially set up by Boloni for this event. Mr. Cai Ming, Chairman of Boloni, also came to take photos with his new favorite. The guests wore Boloni white raincoats, interacted with the little white horse, discussed their thoughts on 30 years of walking in the unknown, and congratulated the opening of the flagship store.
Amidst thunderous applause, Mr. Cai Ming and "Ms. Parrot" took the stage to give a speech. He expressed his relaxed and happy mood for participating in the event, and also expressed his blessings for the 30th anniversary of Boloni, the 20th anniversary of Chongqing Boloni, and the opening of the Chongqing flagship store.
Mr. Cai Ming sincerely shared his experience of participating in the Snow Mountain Conference with the participants and talked about his thoughts on loneliness. He also mentioned his entrepreneurial experience, from the joint venture with Italian home consulting company Ferranisrl to 6 Sex and 50 Houses, the cooperation with well-known artists, designers and celebrities, and Boloni's timeless fashion genes.
Everything is affected by gravity. They fall. To resist falling, they need to strive to climb up and head for the sky. Mr. Cai Ming talked with everyone about the connotation of walking in the unknown. It is lonely and belongs only to a few people. It is a courageous choice and an evolutionary force that never stops growing. This is also the attitude towards life that Boloni wants to convey to everyone.
During his speech, Mr. Cai Ming also transformed himself into a unique "digital human" to interact with everyone, discuss transformative design, and express his admiration for cutting-edge concepts, the unknown, and creativity.
Afterwards, Ms. Wu Youning, General Manager of Red Star Macalline Chongqing R&D Center, and Mr. Hu Fumao, Senior Partner of Beijing Dacheng (Chongqing) Law Firm, delivered speeches at the event, expressing their gratitude to the guests and their sincere wishes to Boloni.
Chongqing Boloni General Manager Lu Shangrong expressed his sincere gratitude to the guests, brands and partners, and started the lucky draw session to interact with the guests. Finally, he expressed his gratitude to Chongqing Boloni's new and old customers for their support and trust in the brand over the past 20 years.
Under the guidance of the host, Mr. Cai Ming, Chairman of Boloni, Mr. Wang Xingpeng, Vice President of Boloni, Mr. Lu Shangrong, General Manager of Chongqing Boloni, Ms. Wu Youning, General Manager of Red Star Macalline Chongqing R&D Center, and Mr. Hu Fumao, Senior Partner of Beijing Dacheng (Chongqing) Law Firm, jointly opened the champagne ceremony to celebrate the successful conclusion of the event.
After the event, everyone participated in the electronic music festival, tasted the food on site, and took photos at the venue.
At the age of 30, Boloni is still evolving and always maintains a desire for the ups and downs of fate. Discuss life and the future with the brave men who are at the forefront of science and technology and think about philosophy. Sparks of inspiration collide with avant-garde artists and creators who break the rules.
Boloni has been walking in the unknown for 30 years. Telling the story of the past 30 years, and also telling the story of the next era.